Expand your market
The number of companies you can actively pursue is no longer limited by the number of people you have available to prospect them.
MITCH OS
The pipeline that converts itself.
Industrialise new business acquisition.
MITCH turns your entire addressable market into an ongoing new logo acquisition program.
He finds the companies you want to win, understands what matters to them, identifies the people you need to reach and creates the reason to start a conversation.
He does this across your market without the human capacity constraint that limits conventional prospecting.
01 — What
MITCH turns your market into a permanent source of new business.
Every company you want to sell to is somewhere in a buying journey.
They need to become aware of you. They need to understand why you are relevant. They need a reason to believe you can solve their problem. Then they can take action.
This is the same journey every time.
AAwareness
CComprehension
CConviction
AAction
MITCH industrialises the first three stages so your sales team can focus on the fourth.
He works across your entire addressable market, finding the companies, people and circumstances that create an opportunity to sell.
Your brand enters the buying journey before the prospect is actively looking for you.
And MITCH stays there.
This is not a four-week campaign. It is an ongoing new logo acquisition program.
02 — Why
You are going to prospect your market anyway.
The question is how much of it you can afford to work.
Traditional prospecting is constrained by people, time and cost. Your team can only research and contact as many companies as it has capacity to handle.
That creates a choice.
Work more accounts and accept less preparation and lower quality, or maintain quality and accept that most of your market will never be properly worked.
MITCH removes that constraint.
Maintain quality at scale
Increasing the number of accounts does not mean reducing the quality of the work. MITCH applies the same standard across the market.
Reduce acquisition cost
MITCH replaces expensive, labour-intensive prospecting with software infrastructure. You can work more of your market without adding the equivalent sales capacity.
The result is a different economics for new business.
You stop choosing which part of the market your team has time to work.
You work the market.
03 — How
MITCH applies the principles of good outbound across your entire market.
You give MITCH your business, your proposition and the market you want to reach.
He builds the understanding needed to make your proposition relevant to each account.
He researches the company, the people who matter and what is happening in the business. He identifies the circumstances that create a reason to engage and uses them to build the conversation.
The output is not a lead list, it is a market that has been worked.
Every account has a reason to be approached. Every relevant person has been considered. Every conversation is grounded in what is actually happening in the business.
You choose how much your team is involved. MITCH can prepare campaigns for your team to review, edit and send, or run them autonomously and bring your team in when a prospect shows real interest. Over time, you can automate more of the process as confidence grows.
And because MITCH keeps working the market, the intelligence does not go stale.
A company that is not ready today may be relevant tomorrow. A new event can create a new reason to engage. MITCH keeps looking.
Awareness
MITCHMake your company known to the companies you want to win.
Comprehension
MITCHGive them a clear reason to understand why you are relevant.
Conviction
MITCHGive your sales team the intelligence and context to create a commercial conversation.
Action
Your teamYour sales team takes over when human judgement matters most.
MITCH turns the first three stages into infrastructure.
Your sales team turns them into revenue.
04 — Get started
Stop choosing which accounts your team has time to prospect.
Your entire addressable market can be active.
MITCH turns new logo acquisition from a headcount problem into a software cost.
Not a four-week campaign.
An ongoing program for winning new business.
See what MITCH finds in your market.